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Facebook posts age quickly and get buried inside landslide of other posts even faster, so timing is rates right. If you post something at two O'clock globe afternoon, coming from the time someone gets off work, and visits Facebook during their free time, your post is just about guaranteed to be way down on the list and they are less probably going to be heard of. The best times for posting are produced in the evening hours simply just the week. Other times that fit nicely are in the morning, before work, and on weekends. Many organizations block Facebook on work computers, so keep that in mind also.

It is very important to research your demographic thoroughly before you create a commercial. Find out which images will grab their attention, the kind of text they identify with, etc. Facebook has more research information available relating to consumers than any different type of advertising. Use it!

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Change your cover image regularly. Get creative. Make then stunning, but make sure to follow Facebook's rules incorporate no web addresses, no "like this", no call to actions such as "get it now" or "tell your friends", and no prices or purchase material.